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Elofic Industries sees heightened visitor interest in its products
Elofic Industries sees heightened visitor interest in its products  ELOFIC INDUSTRIES, the manufacturers of automotive lubricants, oil filter, and air purifiers and regular participants at ACMA Automechanika, has displayed its comprehensive range of products for the automotive market. A well-known brand in the independent aftermarket, the company has seen increased footfalls at its stall as visitors evinced a high level of interest in its products, a clear indication of higher demand for its products in the aftermarket.   Having had a presence in India over the past six decades, Elofic Industries has established a strong brand presence and caters to the automotive market through 7 ultra-modern warehouses, over 1,000 distributors and 30,000 retailers across the country. The company manufactures its products at 6 different plants located at Faridabad, Hosur and Nalagarh, Himachal Pradesh.   Elofic Industries caters to a wide range of industries including automotive, agriculture and earthmoving, industrial and marine, aviation, compressor and gensets, industrial heating and petrochemical applications. The company remains bullish on the Indian automotive sector’s growth over the long term. To further cater to growing demand, it is planning new investments to expand manufacturing capacity and enhance R&D activity too. “While there is variation in market demand, we are positive about the longer-term potential of the automotive industry, not only the domestic market but also the growing exports out of India. In the short-term, there are many issues impacting sales but in the mid-to-long-term horizon, the Indian market has several opportunities.” KD Sahni, vice-chairman and joint managing director, Elofic Industries, tells Autocar Professional.   Eyeing the CV market The company, which has deep penetration in the passenger vehicle and two-wheeler markets, is eyeing the commercial vehicle segment as a potential business opportunity for future growth. In terms of changing trends, the company foresees a shift in the industry moving towards higher-degree filtration requirements, more so with BS VI emission norms kicking from April 2020. When asked about the possible impact of the new emission norms on the company. Sahni points out that there is no disruption in terms of market demands from OEMs. Also, the aftermarket will continue to flourish as filters are high consumable products across vehicles. To de-risk itself in a disruptive era and to ensure sustainable growth, Elofic Industries has diversified into various segments of the industry. At present, its overall business comprises nearly 30 percent exports, 30 percent OEMs and the remaining from the independent aftermarket. Going ahead, the company is keen to maintain this ratio and growth across segments. What is really noteworthy of Elofic Industries is its continuous YoY growth since inception. “Historically, ever since we started in 1951, we have grown year on year. There wasn’t a dip in business for a single year, there was always moderate growth. We are happy about this and aim to continue in future,” says Sahni. In the rapidly changing automotive scenario, Elofic Industries says it is focused on bringing in new technologies in products and manufacturing by setting new benchmarks in producing high-quality products albeit at competitive prices.